The Squealing Tire

Tire Talk from the Experts at Discount Tire Company.

The Squealing Tire - Tire Talk from the Experts at Discount Tire Company.

Rally on the Rocks

Moab, UT 2012- Discount Tire sponsors the Rally on the Rocks UTV event for the second consecutive year.  This 4 day event attracts off-road enthusiasts from across the United States for trail rides, a vendor show and nightly bonfire meet and greets.

Each day Discount Tire is an official trail sponsor.  Trail rides typically consist of about 30-45 vehicles and 60-80 UTV enthusiasts.  Chad Emehiser, General Manger for Discount Tire Direct commented “Participating in events like this does many great things.  Besides strong branding, it really helps us connect with ATV and UTV customers and show them that Discount Tire Company is their #1 wheel and tire retailer for their truck, trailer, camper and ATV or UTV.   It also shows them that we’re enthusiasts too, we get out there and use the products we sell so that we can make great recommendations, further strengthening our roll as the trusted expert. “

Tom Sanders, project manager, commented.  “Last year I went to Rally on the Rocks.  I had never been in a UTV before but I had such a good time with the people and the sport that I came home and bought a UTV of my own.  I can’t think of a better way for us to help grow the UTV/ATV tire and wheel business.  This is grass roots marketing at its best.”

Adding to their trail sponsorships, Discount Tire Co. also sponsors a bonfire night where participants enjoy a free S’more on Discount Tire and a chance to win a brand new set of UTV tires and wheels.

Discount Tire Co. expects to continue to grow its UTV/ATV tire and wheel business thanks in part to exciting events like this.

2012 Photos:  Discount Tire Rally on the Rocks 2012 Photos

Event information:

Travis ComfortAbout The Author: Travis Comfort (57 Posts)

I've been tearing it up in the wheel and tire industry for 10 years now. I am an off road enthusiast and given the choice I'll take the long way home. My daily driver is a 2004 Unlimited Jeep Wrangler(LJ) with a 4.5" long travel suspension and 35" tires. I've wheeled in 11 states so far and eventually it will be 50. Click the Author Profile Icon below to read more.