The Squealing Tire

Tire Talk from the Experts at Discount Tire Company.

The Squealing Tire - Tire Talk from the Experts at Discount Tire Company.

VIDEO: Wayalife Production; JK Experience 2012 The Heartland Tour (Part 1 of 3)

The JK Experience 2012 was a sticky, slippery, nasty mud mess…  and we LOVED it.  Thank you Wayalife for creating the footage below.

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Born and raised in Southern California, our idea of off-roading has always been about exploring the wide open desert, high mountain peaks and crawling over big rocks. Of course, there is really is so much more to off-roading than just that and, thanks to Off Road Evolution’s JK-Experience, presented by Nitto Tire, we got a chance to experience for ourselves how the Heartland of America plays!

In this first of a 3 part WAYALIFE film series, you will see the beginning of our week long adventure which started in Terra Haute, Indiana and got us playing out in the hills of the Red Bird Off Road Park. For most of us, this was our first time playing in real Heartland of America mud and, thanks to a little storm known as Hurricane Isaac dumping 6″ of rain before we got there, it was one hell of an experience!

We hope you enjoy our film and come back soon to watch parts 2 and 3. – Wayalife

The 2012 Off Road Evolution JK-Experience presented by Nitto Tire was also made possible from support of the following sponsors: AdArt, ARB, ATX Wheels, Daystar, Discount Tire, Dynatrac, Dynomax, EVO MFG, Hi-Lift, Hora Zero, Impact, King, Mastercraft, Project-JK, Rancho, Rockstar, Superchips, Skyjacker, Tochmate and WARN.

Discount Tire Sponsors the 2012 JK-Experience Event

Recap of the 2012 JK Experience. Discount Tire’s thoughts on the week long “Heartland Tour”. “The 2012 JK Experience presented by Nitto Tire kicked off in Terra Haute, Indiana. Subtitled this year as “The American Heartland Tour,” this week-long extreme-off-road enthusiast event, sponsored by Discount Tire, zigzagged through Indiana, Ohio and Michigan giving everyone involved a little taste of the 4×4 terrain around the Great Lakes.”

JK-Experience 2011

Jk Experience 2011 Event recap. “The Jk-Experience one of the toughest 4×4 enthusiast events of the year. Centered around 2007+ Jeep Wranglers (JK) this week long event covers over 1,000 off-road miles in a new location every year.

In 2011 the Jk-Experience Presented by Falken Tire tackled the beautiful state of Colorado. Off-road enthusiasts and off-road product vendors gathered from all over the country and even a few from Canada came to hit the trails.”