MOAB, UT – Discount Tire kicked off the Easter Jeep Safari yet again this year. This is their 4th consecutive year sponsoring the event. Unlike some of the other vendors Discount Tire takes a different approach with their involvement. Rather than spending time in a booth at the vendor area, they actually spend their time on the trails with their customers.
With the support of Discount Tire’s corporate office, their Utah region, and Discount Tire Direct, the company is an Official Trail Sponsor for 6 guided trail rides during the week of Easter Jeep Safari. Mark MacGuinness, Vice President of Discount Tire Direct commented, “Our Trail Sponsorships offer us a chance to connect with our customers, test the products we sell and build inter-company camaraderie.” Paul Witherspoon Vice President of Discount Tire’s Utah region added, “This year we have invited about 50 of our Utah personnel out to make friends with our customers and get to know each other even better. We’ve also rented a number of Jeeps and we’ve fitted them with some of the latest and greatest products. I can’t think of a better way for our people to experience the off-road products we sell. This is the real world, this is Moab!”
Along with their trail sponsorships, Discount Tire also co-sponsors the Official Red Rock 4-Wheelers Club volunteer dinner with Falken Tire. The two companies also donate generously to the clubs “Mud fund”. This fund is used to help keep 4×4 trails open and maintained in the canyon lands of Utah.
Photos from this event can be found on Discount Tire’s Motorsports Facebook page: www.facebook.com/discounttiremotorsports
For more information about the Easter Jeep Safari or the Red Rock 4 Wheelers Club please visit: http://www.rr4w.com/.
Discount Tire/America’s Tire, based in Scottsdale, Arizona, is America’s largest tire and wheel retailer. The company does business under the trade name Discount Tire in most of the U.S. and America’s Tire in Oregon, and parts California. The company currently operates more than 800 stores across the country. In 2010, the company marked its 50th year serving customers as their trusted tire retailer in local markets across the U.S. Discount Tire/America’s Tire also sponsors NASCAR Nationwide Series, Monster Energy AMA Supercross, Formula D and Global Rallycross Championship racing. News, driver appearances, show car schedules and racing schedules can be found at http://www.discounttiremotorsports.com. For more information about Discount Tire/America’s Tire visit http://www.discounttire.com or http://www.americastire.com.